Ch2 prosp

  Advertising channels: Print advertising: Ads in local newspapers and specialized real estate magazines. Informational brochures with photos and descriptions of the houses in strategic points of sale, such as supermarkets, community centers and government offices. Online advertising: Create an attractive, easy-to-navigate website that showcases housing options and provides detailed information on affordable housing benefits and requirements. Use search engine advertising (SEM) to appear in search results when users search for affordable housing in the region. Advertising on social media to reach a broader audience and generate interest in the community. External advertising: Ads on billboards strategically placed in high traffic areas. Billboards at bus stops and metro stations. Labeling of company vehicles with information on social interest houses. Public relations: Participate in community ...

Objetivo: Promover la venta de casas de interés social Investigación de mercado: Analizar el mercado de bienes raíces y la demanda de casas de interés social en la región objetivo. Identificar los segmentos de mercado clave, como familias jóvenes, parejas jóvenes, trabajadores solteros, etc. Evaluar la competencia y las estrategias publicitarias utilizadas por otras empresas inmobiliarias. Estrategia de marca: Desarrollar una identidad de marca sólida que resalte la importancia de la vivienda asequible y los valores de la empresa. Definir un mensaje claro y convincente que destaque los beneficios de adquirir una casa de interés social. Canales de publicidad: Publicidad impresa: Anuncios en periódicos locales y revistas especializadas en bienes raíces. Folletos informativos con fotografías y descripciones de las casas en puntos de venta estratégicos, como supermercados, centros comunitarios y oficinas gubernamentales. Publicidad en línea: Crear un sitio web atractivo y fácil de navegar ...

  o     The set of routines that describe and differentiate the responses that organizations make to the question of structuring and managing the generic model, which we have been looking at in this chapter(see Figure 2.1), provide a description of "how we manage innovation around here." It follows that some routines are better than others in coping with the uncertainties of the outside world, in both the short and the long term. o     Examples include the following: • Advanced manufacturing technology(AMT -robots, flexible machines, integrated computer control, etc.) [83,84] • Total quality management (TQM) [85,86] • Business process re-engineering (BPR) [87-89] • Benchmarking best practice [90,91] • Quality circles [92,93] • Networking/clustering [94,95] • Knowledge management [96] • Open innovation [97] What is going on here demonstrates well the principles behind behavioral change in organizations. o     Close analysis of many te...